Lessons Learned: How Facebook is changing the Way You See Content

Last week I watched a webinar from Social Media Examiner, titled “How to Survive as a Marketer In a Changing Social Media Landscape” which I’m glad I did. I learned quite a few lessons and want to share them with you. As a social media manager in the retail and wholesale industry, it is imperative that I stay on top of trends and the changes going on with social media.

Since I manage several social media accounts daily, I need to know this information to better help my clients stay on top in their industries. Ok class, get your notes ready!


  1. Smaller Numbers Will Engage

  • If you’re a professional in the creative and digital market, you understand that content is “King”, especially if you’re constantly sharing your expertise. While this is true, engagement with your audience is becoming more important to gauge how relatable you are. Your customers, clients, etc. are looking for “meaningful social interaction, inspiring engagement, and conversation” when consuming content. With my niche being in retail & wholesale, I am noticing that those smaller audiences that engage with you more via social media are the ones who eventually buy and become loyal followers. I know we are constantly taught to cater to a bigger audience, but understand that “a smaller more relevant audience is more important than a larger, less engaged one”.
  1. Live Video Gets 6x as much Interaction than other types of video

  • Live videos are becoming necessary to keep your audience engaged especially for the retail/wholesale industry. Although there are numerous articles saying “retail is dead” it’s not all true; it’s how these companies are doing business that is dead, and that includes social media marketing as well. With videos, especially live ones, you can reach your customers on another level of interest. We are a visual society, so implementing live videos in your social media marketing plan will increase your chances of your products being seen and bought. If you’re a retailer (online or Brick and Mortar), think about how you can apply video to your products. Do you sell women’s and men’s clothing? Try doing weekly style videos of new arrivals. Are you an online make-up line? Then use videos trying the product, or do weekly live streams to answer questions about it.
  1. Episodic Storytelling

  • This term is not new, but it’s effective when posting on social media. For instance, if you sell wholesale artisan jewelry, your posting can build your audience up to engage with you from how the jewelry is made to which retailer you can buy it from. You can try these 3 steps below:
    • Post your image and caption stating where this specific piece came from and how it was made; “This handmade leather cuff was created in a 100-year-old family business in a small village of Milan, Italy”. Something like that.
    • Then the next day, show a video of how the product is being made, and the environment the products are being made in. Your audience will appreciate the exclusive behind-the-scenes of your business. Doing this adds that human and relatable touch needed to maintain your business.
    • Lastly, you can show the full product line and how it is displayed in the store. Take it further and show how a customer wears the handmade leather cuff!
  • I like implementing this type of storytelling because it shakes things up from your average caption and it engages your audience, which allows them to imagine themselves using your products. With this strategy you want to take the time to think it out or hire someone who can do this, you don’t want to just “post and go”.
  1. Facebook Advertising

  • At this point in the social media marketing game, you’re going to have to start using paid advertising, especially with your more info-filled posts. Although Facebook is wanting to show more content that is of value to viewers, you will eventually need to pay for traffic. Organic traffic is great, but your business will eventually grow and will need that “extra” ($$$) push to reach a bigger audience.
  1. Other Lessons Learned

  • The right kind of video is VERY valuable; Facebook is looking for intent and repeat viewership (critical)
  • Vertical videos are watched more with the sound on
  • Retarget people who watch your videos and then promote your products
  • Try doing weekly interview features with customers, product reviews or industry news
  • Have a weekly news show; discuss what’s going on each week in your business, industry, or subjects that your customers care about. This keeps you relevant and creates meaningful interactions

Key takeaways:

  • Ask yourself, are you ready for the changes in social media marketing? If not, let’s work together to make sure you are prepared!
  • Implementing live videos into your social media marketing can increase engagement & awareness of your brand.
  • Take the time to plan out your content, by using Episodic Storytelling!

Thank you for reading. I hope you gained some new knowledge, please feel free to share this information or share your opinions on the Facebook changes!


Is the Side Hustle Right for You Series? Part 3: My Side Hustle as a Social Media Manager


Welcome back to my series on “Is the Side Hustle Right for You“! Before jumping in to Part 3, be sure to catch up on Parts 1 and 2, where I talk about how I got started and how I plan my content. I hope you’ve been enjoying this series so far!

Let’s get to it!

So you have this A-M-A-Z-I-N-G business or non-profit organization, that you put your heart and soul into, it’s starting to grow and you’re gaining more clients and volunteers by the day. Well do you have a plan of action to keep your business/nonprofit relevant? Do you have any other social media following other than your Facebook page? Are you engaging with the right audience to grow your brand? Do you have a strategic social media plan to gain an online following? Is there anyone on your team running your social media?

If you find it hard to answer these questions, or you’re unclear if you need social media at all, it’s probably time to start thinking about a plan of action. That’s why at Spookieloo’s Consulting, we’re all about educating big and small companies on the NEED for social media for their brand. Social media makes up 95 percent of interaction with businesses, so it’s vital to have that aspect of your business functioning 100%. “The referral marketing platform Ambassador found that 71 percent of consumers who have had a good social media service experience with a brand are likely to recommend it to others.”- Business2Community.com.


With that being said, I am confident that you understand the importance of implementing a social media plan, now let’s read how that process goes.

­­­­­­­­­­­­­­­­­­­­­­­At Spookieloo’s Consulting I create tailored, strategic social media plans, to reach your business goals. My process includes getting to know your business to studying and researching your industry.

  1. Wellness Check of Your Current Social Media

In order to create this strategic plan to get your social media booming, I take a week to analyze each social media platform, I look at the amount of followers you have, comments, how many likes and retweets you get, the amount of times you post and what times you post at as well. This wellness check allows me to figure out which route your brand needs to go, as far as social media marketing. This plan is typed out and sent to you via email, so that you we can discuss your goals and be on the same page of how we’re going to crush them!

  1. Prepare to be asked a lot of questions!

If someone is going to take over your social media accounts, manage them and engage with your online community, they will need to ask you questions…lots of questions. Such as:

  • Who are your loyal customers?
  • What are your best, tried and true selling points?
  • How do you communicate with your clients?
  • Where do you envision your brand/business in 5 years? 10 years?
  • What problems/issues are you solving?

These are questions you should be constantly thinking about, and if you’re not sure how to do that Spookieloo’s Consulting can help you figure that out along the way, I’m here to educate and develop your social media skills!

  1. Your Industry will be Studied and Researched

Whether you’re in the clothing, financial or basket weaving business, you better believe I will study and research all resources that are relative to your business. As well with my growing in-depth knowledge of social media, I will apply that knowledge to tailor a strategic social media plan, for your branding needs. The same plan that might work for someone else, probably won’t work for your brand, that’s why I take the appropriate time to research and plan. This process will involve some of your help as to where the best resources are that give information on your industry.

  1. Current and Up-to Date Social Media Practices will be Applied to your Brand

Social media is constantly evolving and your brand needs to always be aware of those changes; such as the algorithm of Facebook and Instagram, and how it can affect how many people will often see your business, or how implementing visually appealing photos will associate a certain feeling when potential customers see your brand. The science of social media is interesting and always evolving, be sure you’re always on top of these changes by hiring Jasmine Berry, of Spookieloo’s Consulting.

  1. Engagement and Analyzing of Your Competition Will Happen

Let’s face the facts: competition is everywhere, especially when wanting to get and maintain the attention of loyal and new followers, who are potential clients/customers. With the help of Spookieloo’s Consulting, I will study brands similar to yours and take note of what they’re doing successfully, such as how often they post and what their images look like. In order to be successful in anything, one must study their competition, to be the best. As well, engaging with other similar brands, such as commenting and sharing their information, helps grow your network of followers, assuming they will do the same for your brand.

  1. Don’t fix what ain’t Broken

What I mean by this, is to recognize what you’ve been doing well and to keep doing it, simple as that. Yes it is good to try new things and social media practices, but it’s also imperative that you stick to your niche, and continue to always make sure your product/service is always on a 100%. Social media is here to highlight and enhance your brand, it is the bridge that connects you and your audience. If your product and/or services aren’t clear, you need to solidify what you’re selling or providing, so that way your social media manager can amplify your AMAZINGNESS!


Now that you have a basic understanding of what a social media manager does, besides just posting to your accounts, are you ready to consult with one? If so fill out the quick questionnaire below and let’s get to work!




Series-Is the Side Hustle Right for You? Part 2: How I Plan and Schedule my Content

Welcome back to my series on “Is the Side Hustle Right for You“! Before jumping in to Part 2, I want to recap Part 1: How I Got Started for you.

Let’s get to it!

Last week I shared my journey on how my side hustle of social media management, came about. Through the connections I made back in Houston, I was blessed with the opportunity from a fellow blogger friend who told me about it. This time last year I had been laid off from my job and had to move back home to Dallas, with my parents.

Basically while I waited and applied for jobs, I worked for a local non-profit creating and managing their social media, and I’m still doing that  along with a few other clients!

This year so far has been a whirlwind of growth for my side hustle, I’m learning a lot and want you to learn with me on my side hustle journey!

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