Is the Side Hustle Right for You Series? Part 3: My Side Hustle as a Social Media Manager

 

Welcome back to my series on “Is the Side Hustle Right for You“! Before jumping in to Part 3, be sure to catch up on Parts 1 and 2, where I talk about how I got started and how I plan my content. I hope you’ve been enjoying this series so far!

Let’s get to it!

So you have this A-M-A-Z-I-N-G business or non-profit organization, that you put your heart and soul into, it’s starting to grow and you’re gaining more clients and volunteers by the day. Well do you have a plan of action to keep your business/nonprofit relevant? Do you have any other social media following other than your Facebook page? Are you engaging with the right audience to grow your brand? Do you have a strategic social media plan to gain an online following? Is there anyone on your team running your social media?

If you find it hard to answer these questions, or you’re unclear if you need social media at all, it’s probably time to start thinking about a plan of action. That’s why at Spookieloo’s Consulting, we’re all about educating big and small companies on the NEED for social media for their brand. Social media makes up 95 percent of interaction with businesses, so it’s vital to have that aspect of your business functioning 100%. “The referral marketing platform Ambassador found that 71 percent of consumers who have had a good social media service experience with a brand are likely to recommend it to others.”- Business2Community.com.

 

With that being said, I am confident that you understand the importance of implementing a social media plan, now let’s read how that process goes.

­­­­­­­­­­­­­­­­­­­­­­­At Spookieloo’s Consulting I create tailored, strategic social media plans, to reach your business goals. My process includes getting to know your business to studying and researching your industry.

  1. Wellness Check of Your Current Social Media

In order to create this strategic plan to get your social media booming, I take a week to analyze each social media platform, I look at the amount of followers you have, comments, how many likes and retweets you get, the amount of times you post and what times you post at as well. This wellness check allows me to figure out which route your brand needs to go, as far as social media marketing. This plan is typed out and sent to you via email, so that you we can discuss your goals and be on the same page of how we’re going to crush them!

  1. Prepare to be asked a lot of questions!

If someone is going to take over your social media accounts, manage them and engage with your online community, they will need to ask you questions…lots of questions. Such as:

  • Who are your loyal customers?
  • What are your best, tried and true selling points?
  • How do you communicate with your clients?
  • Where do you envision your brand/business in 5 years? 10 years?
  • What problems/issues are you solving?

These are questions you should be constantly thinking about, and if you’re not sure how to do that Spookieloo’s Consulting can help you figure that out along the way, I’m here to educate and develop your social media skills!

  1. Your Industry will be Studied and Researched

Whether you’re in the clothing, financial or basket weaving business, you better believe I will study and research all resources that are relative to your business. As well with my growing in-depth knowledge of social media, I will apply that knowledge to tailor a strategic social media plan, for your branding needs. The same plan that might work for someone else, probably won’t work for your brand, that’s why I take the appropriate time to research and plan. This process will involve some of your help as to where the best resources are that give information on your industry.

  1. Current and Up-to Date Social Media Practices will be Applied to your Brand

Social media is constantly evolving and your brand needs to always be aware of those changes; such as the algorithm of Facebook and Instagram, and how it can affect how many people will often see your business, or how implementing visually appealing photos will associate a certain feeling when potential customers see your brand. The science of social media is interesting and always evolving, be sure you’re always on top of these changes by hiring Jasmine Berry, of Spookieloo’s Consulting.

  1. Engagement and Analyzing of Your Competition Will Happen

Let’s face the facts: competition is everywhere, especially when wanting to get and maintain the attention of loyal and new followers, who are potential clients/customers. With the help of Spookieloo’s Consulting, I will study brands similar to yours and take note of what they’re doing successfully, such as how often they post and what their images look like. In order to be successful in anything, one must study their competition, to be the best. As well, engaging with other similar brands, such as commenting and sharing their information, helps grow your network of followers, assuming they will do the same for your brand.

  1. Don’t fix what ain’t Broken

What I mean by this, is to recognize what you’ve been doing well and to keep doing it, simple as that. Yes it is good to try new things and social media practices, but it’s also imperative that you stick to your niche, and continue to always make sure your product/service is always on a 100%. Social media is here to highlight and enhance your brand, it is the bridge that connects you and your audience. If your product and/or services aren’t clear, you need to solidify what you’re selling or providing, so that way your social media manager can amplify your AMAZINGNESS!

 

Now that you have a basic understanding of what a social media manager does, besides just posting to your accounts, are you ready to consult with one? If so fill out the quick questionnaire below and let’s get to work!

 

 

 

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Series-Is the Side Hustle Right for You? Part 1: How I Got Started

In today’s workforce, being your “own boss”has become a more attractive way to live a quality filled life. There are now so many non-traditional career options, that it can sometimes be overwhelming to think about.

As a creative professional, I knew for awhile that I would eventually want to be my own boss, and that the work I produced, would positively impact my community. I honestly can’t stand the thought of working just to pay bills my whole life.

Although I am working a full-time job now, I still make it a point to schedule time to manage and grow my consulting side business. I’m 100% in this!

Now if you’re looking to create a side hustle for yourself and eventually turn it into a full blown career, then ask yourself, “Is the Side Hustle Right for Me?”

 

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The “Side Hustle” is the new macro-trend and millennials, like me are taking advantage of this opportunity. The majority of us work full-time jobs and work a side hustle or second job, to help us survive and develop skills necessary for our next opportunity. Everyone that I know, has that second job, because we eventually want to have the freedom of not being subjected to a cubicle our whole lives…

How I Got Started:

Moving back home to Dallas, due to being laid off from my job, I didn’t have a solid plan as to how I was going to bounce back. From September 2016 to May 2017, I was without a job and my unemployment checks were coming to an end.

I know I put in at least 30 applications daily, but still no luck. At this point I was sliding into that post-grad depression of not knowing how my life would end up, especially if I couldn’t find a job. Then one night I received a Facebook message from a blogger friend, checking on me. I was honest in expressing the frustration I felt at not having any luck, getting call backs for jobs. After listening to me, she told me about a connection she had in Dallas, that needed help managing their social media. It was a local non-profit called Carter’s House, that would give me first freelancing opportunity.

After connecting with the founder and establishing their social media needs, I found myself signing a contract! Even though I had never created and managed anyone’s content, other than my own, it was exciting to venture into this blessing.

With my previous blogging experience and creating my own brand, I was prepared to take this opportunity on. Fast forward to today, I am still working with Carter’s House and another client, while working my full-time job!

Managing the Side Hustle:

So why work a full-time job and work your side hustle? Isn’t that a lot of work? Yes, HELL YES! There are times where I ask myself, do I really love what I’m doing, and my answer is always yes, despite how tired I may be. Working a “9-5′” and then coming home to work on your own business, is tough and tiring, but rewarding because you are producing work that is yours, and for that you should be proud.

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In this side hustle journey, I have learned a lot, so much that I want to share with you what I’ve learned so far. In this 3-Part Series, I am going to share with you all my experience, on working full time while running a side business.

In the series “Is a Side Hustle Right for You?” I will share:

  • How I manage my clients and business operations
  • How I plan and schedule my content
  • How I charge my clients for my services

I hope sharing my journey in how I started my side business was helpful and encouraging, please be on the look out for Part 2: How to Operate and Organize Your Business, next week!

If you have any questions, please feel free to reach out to me, I’d love to help any way I can.

That’s all for now lovelies!

Spring Country Chic with eShakti | Sponsored Post

Lovlies! How are you doing? I knowwwww, it’s been too long, I haven’t posted in two months, but fear no more, I’m BACK!

So let’s jump right in! I’m finally employed, with 2 freelance gigs and a part-time job at Starbucks, making my favorite drinks of course and I’m also taking a fashion design class at a community college. As well I’m also in the works of starting my own consulting business, later this year. I guess you could say, that I’m back to being productive!

Honestly I am in a much better place mentally, and spiritually, not just because of the blessings, but because of how I’ve been handling life lately. I’m working on not being so uptight and wanting to be in control so much, and just learning to understand God’s purpose for my life.

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Anyway, I was so happy that eShakti reached out to me again, I seriously love everything that they stand for-“Real Clothes for Real Women”. With eShakti, you can custom design your clothes based on your measurements along with adding other features, such as pockets, shorter or longer hems, etc. My measurements looked like this:

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So if you have the ability to take your own measurements, or need someone to do it for you, it’s pretty easy to plug them in and save to your account with them. I chose this dress because it’s perfect for the spring season, it’s the perfect length for me, as I’m 5’5, which is pretty average height.

I also adore the off-the shoulder and lace up details, that’s what really attracted me to choose this dress! I can dress it up with heels or dress it down with some cute and comfy sandals.

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Style Details:

Dress- eShakti (it’s on sale now!)

Shoes- Shu Deal

Necklace- Burlington

Well that’s all for now, I promise to keep the content coming consistently, as I’m getting back on track with my life. Have a great day!

XOXO Spookieloo!