Welcome back to my series on “Is the Side Hustle Right for You“! Before jumping in to Part 3, be sure to catch up on Parts 1 and 2, where I talk about how I got started and how I plan my content. I hope you’ve been enjoying this series so far!
Let’s get to it!
So you have this A-M-A-Z-I-N-G business or non-profit organization, that you put your heart and soul into, it’s starting to grow and you’re gaining more clients and volunteers by the day. Well do you have a plan of action to keep your business/nonprofit relevant? Do you have any other social media following other than your Facebook page? Are you engaging with the right audience to grow your brand? Do you have a strategic social media plan to gain an online following? Is there anyone on your team running your social media?
If you find it hard to answer these questions, or you’re unclear if you need social media at all, it’s probably time to start thinking about a plan of action. That’s why at Spookieloo’s Consulting, we’re all about educating big and small companies on the NEED for social media for their brand. Social media makes up 95 percent of interaction with businesses, so it’s vital to have that aspect of your business functioning 100%. “The referral marketing platform Ambassador found that 71 percent of consumers who have had a good social media service experience with a brand are likely to recommend it to others.”- Business2Community.com.
With that being said, I am confident that you understand the importance of implementing a social media plan, now let’s read how that process goes.
At Spookieloo’s Consulting I create tailored, strategic social media plans, to reach your business goals. My process includes getting to know your business to studying and researching your industry.
Wellness Check of Your Current Social Media
In order to create this strategic plan to get your social media booming, I take a week to analyze each social media platform, I look at the amount of followers you have, comments, how many likes and retweets you get, the amount of times you post and what times you post at as well. This wellness check allows me to figure out which route your brand needs to go, as far as social media marketing. This plan is typed out and sent to you via email, so that you we can discuss your goals and be on the same page of how we’re going to crush them!
Prepare to be asked a lot of questions!
If someone is going to take over your social media accounts, manage them and engage with your online community, they will need to ask you questions…lots of questions. Such as:
- Who are your loyal customers?
- What are your best, tried and true selling points?
- How do you communicate with your clients?
- Where do you envision your brand/business in 5 years? 10 years?
- What problems/issues are you solving?
These are questions you should be constantly thinking about, and if you’re not sure how to do that Spookieloo’s Consulting can help you figure that out along the way, I’m here to educate and develop your social media skills!
Your Industry will be Studied and Researched
Whether you’re in the clothing, financial or basket weaving business, you better believe I will study and research all resources that are relative to your business. As well with my growing in-depth knowledge of social media, I will apply that knowledge to tailor a strategic social media plan, for your branding needs. The same plan that might work for someone else, probably won’t work for your brand, that’s why I take the appropriate time to research and plan. This process will involve some of your help as to where the best resources are that give information on your industry.
Current and Up-to Date Social Media Practices will be Applied to your Brand
Social media is constantly evolving and your brand needs to always be aware of those changes; such as the algorithm of Facebook and Instagram, and how it can affect how many people will often see your business, or how implementing visually appealing photos will associate a certain feeling when potential customers see your brand. The science of social media is interesting and always evolving, be sure you’re always on top of these changes by hiring Jasmine Berry, of Spookieloo’s Consulting.
Engagement and Analyzing of Your Competition Will Happen
Let’s face the facts: competition is everywhere, especially when wanting to get and maintain the attention of loyal and new followers, who are potential clients/customers. With the help of Spookieloo’s Consulting, I will study brands similar to yours and take note of what they’re doing successfully, such as how often they post and what their images look like. In order to be successful in anything, one must study their competition, to be the best. As well, engaging with other similar brands, such as commenting and sharing their information, helps grow your network of followers, assuming they will do the same for your brand.
Don’t fix what ain’t Broken
What I mean by this, is to recognize what you’ve been doing well and to keep doing it, simple as that. Yes it is good to try new things and social media practices, but it’s also imperative that you stick to your niche, and continue to always make sure your product/service is always on a 100%. Social media is here to highlight and enhance your brand, it is the bridge that connects you and your audience. If your product and/or services aren’t clear, you need to solidify what you’re selling or providing, so that way your social media manager can amplify your AMAZINGNESS!
Now that you have a basic understanding of what a social media manager does, besides just posting to your accounts, are you ready to consult with one? If so fill out the quick questionnaire below and let’s get to work!